OMD's - that's what I was talking about

There is, of course, absolutely nothing wrong with posting music, or interacting, in any way, with OMD's. I do it myself..my music is all over the internet, Myspace.com, Soundclick.com, EzFolk.com, iSound.com, etc...where would we be without these places on the internet to promote our music? Further, some OMD websites offer exceptional facilities for the Independant Artist, and a number of them offer terrific additional, and, very useful advice on many aspects of songwriting, recording, music production and music marketing. No, I'm not advocating that OMD's are ignored or ruled out of anyone's online activities.. Actually, I'm all in favour of OMD's. What I am most definitely saying, however, is that you need to be aware that an OMD's primary objective is 'Income Generation', so, inevitably, your objectives and ambitions are actually secondary, in most cases, except in so far as your satisfaction with a particular OMD is likely to keep your activity centred on it. That's reasonably important to an OMD, because your music, and your activity on the OMD website, attracts visitors..in turn, large numbers of visitors provide the impetus driving an OMD's online status upward, upward in terms of attracting clients, who provide them with revenue and investment.. a classic, though, simple example of which, is advertising revenue...The higher a websites 'hit rate' is, the more attractive it is to advertising clients, looking to gain the attention of a particular visitor demographic...advertising, however, is the simplest, and, actually, in many ways, the least sophisticated income stream for an OMD to develop...

What I'm doing with all this, and I'm sure you were wondering, is simply setting down the obvious, though rarely thought about, aspects of Marketing and Promotion of music on the internet through OMD websites..rarely thought about by the Independent Artist, who is so deeply immersed, as they are, in the hurly burly everyday business of creating and perfecting original music recordings...

More in a little while...