Thursday, August 16, 2007

Another little Quantum....

At this point, I want you to understand something... It is easy to assume that, because your music has not been a massive and instant hit on the internet, there is something wrong with it, that it doesn't cut the mustard, that it just isn't good enough.....Don't make that assumption, because there may be many reasons as to why you are not setting the world alight, immediately, but, in all probability, 'music not good enough' is the least valid alternative of all those you might consider, in the early stages of promotion. You see, before you can make a judgement of that sort, you need to be satisfied that your target audience has had a chance to accept or reject your music...and I would suggest that a handful of plays is not a satisfactory basis upon which to conclude that they have.

Of course, it is possible that you have got it wrong, that, no matter how hard you try, you will never make your current songs into chart hits, but, before you reach a judgement of that sort about your material, first consider this very simple point. If no one hears your music, how can they convince themselves that is good enough to buy? They can't hear it, because they don't know it exists, and no one knows what they don't know....

I have described a pretty depressing scenario, so far, I think....However, fear not, Musical Pilgrim. The OMD's, a pretty resourceful lot, have a way of overcoming this 'I'm not being heard enough' problem...and, of course, that's simply because they want to make you a star....

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